After months and months of preparing, it was finally here! Millions of emails, phone calls, checklists, and deadlines later, we arrived in Salt Lake City for Outdoor Retailer. In case you don’t know, OR’s one of the biggest trade shows in the industry, drawing in thousands of people every year who are scoping out and showcasing the latest gear.
As you could imagine, putting together a 20’ x 30’ booth on very little sleep is no easy task. And did I mention it was over 90 degrees and the AC wasn’t on during setup?
Luckily, there were 6 of us pitching in— which not only made it easier, but way more fun. Let’s do a first-day recap…
First, we had to unpack our crates and sort through huge piles of things. We also put up the banners, which line the inside and outside of our booth.
Then we had to decide where all the products would go. They’re displayed in the order they appear in the catalog– making it easier for people to glance through our product line.
Meanwhile, as the boxes cleared off the floor, the inside banners got the steam treatment… an excellent workout for the arms, I realized.
Well, that was pretty much the end of Day 1. Check the blog for more behind-the-scenes action from OR!
